LOS ANGELES, Dec. 20 /PRNewswire-FirstCall/ -- The
Fashion House, Inc. (OTC Bulletin Board:
FHHIE -
News), a leading
designer and distributor of women's dress footwear, announced today
that Daniel Amado has joined the Company as Senior Vice President
and Creative Director.
"The addition of Dan
Amado will take our design team to the next level," said John Hanna,
President and CEO of The Fashion House. "He is a major force in the
footwear industry and we are excited to see his vision help us
further develop our brands."
Amado comes to The Fashion House with a successful track record
in wholesale and retail brand development. Amado spent fourteen
years at Nine West Group where he served as President of the Selby
Division and Senior Vice President, Product Development. In this
role, he doubled future orders for the company, achieved 130 percent
gross margins and increased catalog house sales by 70 percent.
His experience also includes five years with Aerogroup
International as Senior Vice President, Product Development for
Aerosoles' AS-Signature and A2 brands. During his tenure, he
repositioned the Aerosoles global brand through the development and
expansion of new categories and reinvented the product by
introducing modern, fashion-driven designs which resulted in retail
expansion to 100 stores in the US and 67 stores in Europe. He
successfully created the concept, design and marketing of the AS --
Aerosoles Signature brand by positioning it to a more upscale and
contemporary consumer.
Amado will oversee all aspects of design and line building for
all of The Fashion House's product lines, including future brand
acquisitions. He and his team will also be responsible for materials
sourcing, trend scouting and first price cost negotiation.
About The Fashion House:
Headquartered in Los Angeles, The Fashion House, Inc. designs and
distributes designer women's footwear under license agreements with
Oscar de la Renta and Richard Tyler. The Company's lines include O
Oscar An Oscar de la Renta Company, Oscar by Oscar de la Renta,
Richard Tyler Couture and tyler. Richard Tyler. The Fashion House
brings high quality fashion and glamour to the mass market with an
emphasis on celebrity appeal, style, quality and fit. Making fashion
and luxury affordable, the company targets moderate to premium-
priced categories to achieve significant gross margins. Shoes are
sold in retail locations including Nordstrom, Saks Fifth Avenue,
Plaza Too, Town Shoes and fashion boutiques nationwide. Fashion
House shoes are also featured in the Victoria's Secret and
Bloomingdale's catalogues and are sold on Zappos.com (http://www.zappas.com/) and
Shoes.com (http://www.shoes.com/).
http://www.thefashionhouseinc.com/
This news release contains "forward-looking statements". The
Company intends forward looking terminology such as "believes",
"expects", "may", "will", "should", "could", "anticipates", "plans"
or similar expressions to identify forward-looking statements. All
statements in this news release that are not statements of
historical fact, including the statements that additional growth is
expected, that additional designer licenses are intended to be
obtained, that we hope to continue to grow our business by
establishing new partnerships with the fashion world's most famous
names, and we intend to expand our distribution, are forward looking
statements. Such statements are subject to certain risks and
uncertainties which could cause the Company's actual results to
differ materially from those anticipated by the forward- looking
statements. These risks and uncertainties include, but are not
limited to, those described in the company's periodic reports filed
with the United States Securities and Exchange Commission. The
Fashion House assumes no obligation to update these forward-looking
statements, and does not intend to do so. This document is not
construed to be an offer to sell or the solicitation of an offer to
buy any securities in any jurisdiction where such an offer would be
illegal. No action is being solicited based upon this material. This
document is for the general information of potential investors,
partners and other interested parties. Opinions expressed are the
Company's current opinions as of the date appearing on this
document. No representation is made the information herein is
accurate, or reliable or complete. In fact, readers of this press
release are expressly cautioned that the information referenced
herein is incomplete because comprehensive disclosures on The
Fashion House, Inc., including audited financial statements, have
not yet been made.
Contact
Company: Investor Relations:
The Fashion House, Inc. Equity Performance Group
Jennifer Hinkle Gary Geraci
323-939-3031 617-723-2373
jhinkle@thefashionhouseinc.com gary@equityperfgp.com
