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Press Release Source: The Fashion House, Inc.

The Fashion House Receives Additional Purchase Orders through Online Channel Expansion
Tuesday December 13, 12:54 pm ET
-- Partners with e-commerce portals Amazon.com, Shoes.com and ShoeMall.com --

LOS ANGELES, Dec. 13 /PRNewswire-FirstCall/ -- The Fashion House, Inc. (OTC Bulletin Board: FHHIE - News), a leading designer and distributor of women's dress footwear, announced today that the company has added Internet portals, Amazon.com (http://www.amazon.com/), Shoes.com (http://www.shoes.com/), and ShoeMall.com (http://www.shoemall.com/), to expand the Company's roster of distribution and channel partnerships.

John Hanna, chief executive officer of The Fashion House, stated, "The Fashion House works with designers who have a loyal consumer base and established market appeal. By tapping into established distribution and sales channels such as department stores and capitalizing on e-commerce opportunities, we are reaching greater numbers of interested, captive buyers. The Fashion House is growing rapidly, and we are pleased to be working with Amazon.com, Shoes.com and ShoeMall.com. We have had great success selling on the Internet through zappos.com and we're excited to continue to grow our business through e-commerce."

Hanna continued, "The Fashion House continues to negotiate with brick and mortar and Internet distributors. Additionally, we have several additional lines in the wings, and are currently in discussion with leading designers on par with Richard Tyler and Oscar de la Renta. In particular, we are working with one designer, with whom we believe a contract is imminent and will be announced by year-end."

About The Fashion House:

Headquartered in Los Angeles, The Fashion House, Inc. designs and distributes designer women's footwear under license agreements with Oscar de la Renta and Richard Tyler. The Company's lines include O Oscar An Oscar de la Renta Company, Oscar by Oscar de la Renta, Richard Tyler Couture and tyler. Richard Tyler. The Fashion House brings high quality fashion and glamour to the mass market with an emphasis on celebrity appeal, style, quality and fit. The Fashion House shoes are available at Nordstrom, Plaza Too, Town Shoes, Aglie and select boutiques nationwide. The Fashion House shoes are also featured in the Victoria's Secret and Bloomingdale's catalogues and are sold on Amazon.com (http://www.amazon.com/), Zappos.com (http://www.zappos.com/), Shoes.com (http://www.shoes.com/), and shoemall.com (http://www.shoemall.com/).

http://www.thefashionhouseinc.com/

About Amazon.com:

Established in 1995, Amazon.com is a Fortune 500 company based in Seattle. Amazon.com seeks to be the world's most customer-centric company where customers can find and discover anything they might want to buy online and aims to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry, gourmet food, sports, apparel and accessories, books, music, DVDs, electronics, toys and home and garden.

http://www.amazon.com/

About Shoes.com:

Shoes.com is part of the Brown Shoe Company, the leading consumer-driven footwear company in the country. Shoes.com proudly shares a 125-year history of quality and service with our sister companies, Famous Footwear, Naturalizer, Dr. Scholl's, Life Stride, Bass Shoes, and Buster Brown.

http://www.shoes.com/

About ShoeMall.com:

ShoeMall.com was launched in 2001 as an online footwear retailer with the goal of offering men and women a friendly and convenient online shopping experience. ShoeMall.com's online store is designed to combine the ease and enjoyment of online shopping with the fashionable products. ShoeMall is committed to providing customers a wide selection of styles, colors, sizes and brands, an efficient web site and top-notch customer service.

http://www.shoemall.com/

This news release contains "forward-looking statements". The Company intends forward looking terminology such as "believes", "expects", "may", "will", "should", "could", "anticipates", "plans" or similar expressions to identify forward-looking statements. All statements in this news release that are not statements of historical fact, including the statements that additional growth is expected, that additional designer licenses are intended to be obtained, that we hope to continue to grow our business by establishing new partnerships with the fashion world's most famous names, and we intend to expand our distribution, are forward looking statements. Such statements are subject to certain risks and uncertainties which could cause the Company's actual results to differ materially from those anticipated by the forward- looking statements. These risks and uncertainties include, but are not limited to, those described in the company's periodic reports filed with the United States Securities and Exchange Commission. The Fashion House assumes no obligation to update these forward-looking statements, and does not intend to do so. This document is not construed to be an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction where such an offer would be illegal. No action is being solicited based upon this material. This document is for the general information of potential investors, partners and other interested parties. Opinions expressed are the Company's current opinions as of the date appearing on this document. No representation is made the information herein is accurate, or reliable or complete. In fact, readers of this press release are expressly cautioned that the information referenced herein is incomplete because comprehensive disclosures on The Fashion House, Inc., including audited financial statements, have not yet been made.

     Contact
     Company:                                Investor Relations:
     The Fashion House, Inc.                 Equity Performance Group
     Jennifer Hinkle                         Gary Geraci
     323-939-3031                            617-723-2373
     jhinkle@thefashionhouseinc.com          gary@equityperfgp.com



Source: The Fashion House, Inc.


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