LOS ANGELES, Jan. 11 /PRNewswire-FirstCall/ -- The Fashion House, Inc. (OTC Bulletin Board: FHHI - News), a leading designer and distributor of women's footwear, has signed an exclusive worldwide licensing agreement with Bill Blass Limited to design, manufacture and distribute footwear, bringing Bill Blass footwear to the market at a range of price points from couture to moderate.

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The brands will be Bill Blass Couture and Blass by Bill Blass. Bill Blass Couture will retail between $300 and $500 and will target upscale women who invest in their wardrobes. Blass by Bill Blass will be a secondary collection targeted at a broader audience. Bill Blass Couture and Blass by Bill Blass will launch their debut collections for fall, 2006 in February at the World Shoe Association show in Las Vegas.

"We are very excited to partner with The Fashion House and look forward to a prosperous relationship that will put Bill Blass shoes on fashionable women around the world," said Michael Groveman, President and CEO of Bill Blass, Ltd.

Bill Blass Limited was founded by William Ralph Blass in 1970. Known for clothes that are sophisticated and tailored, Bill Blass defines the American flair that bridges the difference between stylishly refined and conventionally pretty. Over the years the company has expanded its product lines to include casual and men's apparel, accessories and home furnishings. In 2005, Bill Blass was listed in the top 10 of The WWD Book of Lists "The Names They Know" which recognizes consumer awareness of designers.

"The Bill Blass name brings instant elegance to any product it is associated with," said John Hanna, President and CEO of The Fashion House, Inc. "Both of these footwear lines will reflect the classic, tailored designs that Bill Blass is famous for."

Hanna continued, "The addition of Bill Blass to The Fashion House's list of well-known and respected designers will help us to further penetrate existing sales channels and continue to pursue and acquire sustainable brands in the future."

The line development will be overseen by industry veteran Dan Amado, who recently joined The Fashion House as Senior Vice President and Creative Director. Amado previously served as Senior Vice President, Product Development at both Nine West Group and Aerogroup International.

About The Fashion House:

Headquartered in Los Angeles, The Fashion House, Inc. designs and distributes designer women's footwear under license agreements with Bill Blass, Oscar de la Renta and Richard Tyler. The Company's lines include O Oscar An Oscar de la Renta Company, Oscar by Oscar de la Renta, Richard Tyler Couture, tyler. Richard Tyler, Bill Blass Couture, Bill Blass Collection, Blass Sport and Blass by Bill Blass. The Fashion House brings high-quality fashion and glamour to the mass market with an emphasis on celebrity appeal, style, quality and fit. Making fashion and luxury affordable, the company targets moderate to premium-priced categories to achieve significant gross margins. Shoes are sold in retail locations including Nordstrom, Saks Fifth Avenue, Plaza Too, Town Shoes and fashion boutiques nationwide. Fashion House shoes are also featured in the Victoria's Secret and Bloomingdale's catalogues and are sold on Internet portals including Shoes.com (http://www.shoes.com/) and Amazon.com (http://www.amazon.com/).

http://www.thefashionhouseinc.com/

This news release contains "forward-looking statements". The Company intends forward looking terminology such as "believes," "expects," "may," "will," "should," "could," "anticipates," "plans" or similar expressions to identify forward-looking statements. All statements in this news release that are not statements of historical fact, including the statements that additional growth is expected, that additional designer licenses are intended to be obtained, that we hope to continue to grow our business by establishing new partnerships with the fashion world's most famous names, and we intend to expand our distribution, are forward looking statements. Such statements are subject to certain risks and uncertainties which could cause the Company's actual results to differ materially from those anticipated by the forward- looking statements. These risks and uncertainties include, but are not limited to, those described in the company's periodic reports filed with the United States Securities and Exchange Commission. The Fashion House assumes no obligation to update these forward-looking statements, and does not intend to do so. This document is not construed to be an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction where such an offer would be illegal. No action is being solicited based upon this material. This document is for the general information of potential investors, partners and other interested parties. Opinions expressed are the Company's current opinions as of the date appearing on this document. No representation is made the information herein is accurate, or reliable or complete. In fact, readers of this press release are expressly cautioned that the information referenced herein is incomplete because comprehensive disclosures on The Fashion House, Inc., including audited financial statements, have not yet been made.

    Contact
     Company:                                 Investor Relations:
     The Fashion House, Inc.                  Equity Performance Group
     Jennifer Hinkle                          Gary Geraci
     323-939-3031                             617-723-2373
     jhinkle@thefashionhouseinc.com           gary@equityperfgp.com